“With a rich 166-year history, Stichting Koninklijke Rotterdamse Diergaarde, better known as Diergaarde Blijdorp, is not only a true icon of Rotterdam's culture and history but holds the title of the most popular zoo in the Netherlands offering their visitors an awe-inspiring encounter with the wonders of nature. But today, Blijdorp has reached a big milestone, transforming from a traditional zoo into a leading force in species conservation and nature restoration.”
During my time with DPDK's marketing team, I led the creation of visual campaign assets for the collaborative project involving Blijdorp and the agency. This involved a wide range of tasks, such as curating 120 pages of project insights for publication as a white paper, crafting tailored illustrations to complement the content, personalizing Dopper bottles for potential campaign collaborators, and overseeing a variety of project-related responsibilities.
